Content Marketing in the Digital Age: Creation and Distribution Strategies

Abstract

The objective of this study in the field of content marketing in the digital era is to determine how contemporary content creation and distribution strategies influence sales psychology and, therefore, consumer decision making. To this end, a qualitative methodology was employed, which, moving away from traditional techniques, was based on the analysis of existing data, literature review, and the use of digital tools that allow the tracking and understanding of online behaviors. The results revealed that quality and appropriately distributed content not only attracts the target audience, but also establishes deeper engagement, generating a positive perception of the brand and encouraging more informed purchasing decisions. This relationship between content and sales psychology underscores the need for well-structured strategies that respond to audience expectations and needs in the digital ecosystem